Alice Blue
About Alice Blue
Alice Blue is a Chennai-based discount broker popular among active traders for its low brokerage charges and advanced ANT trading platform. It offers competitive margin funding and is known for its responsive customer support.
Brokerage Charges
Equity Delivery
Free
Equity Intraday
INR 15
Account Opening
INR 0
Account Maintenance
INR 0 (Standard)
Key Details
| Broker Type | Discount |
| Founded | 2012 |
| Headquarters | Chennai, India |
| Trading Platforms | Ant, ANT Mobi |
| Segments | Equity, F and O, Currency, Commodity |
| User Rating | 4.0 / 5.0 |
Pros & Cons
Pros
- Very low brokerage at INR 15
- Good margin funding rates
- ANT platform is feature-rich
- Responsive customer support
- Free equity delivery
Cons
- Smaller user base
- Platform stability issues
- Limited research
- Brand awareness is low
- Withdrawal process can be slow