ICICI Direct
About ICICI Direct
ICICI Direct is the broking arm of ICICI Bank, one of India's largest private sector banks. It offers a seamless 3-in-1 account integration combining your bank account, demat account, and trading account for effortless fund transfers and settlements.
Brokerage Charges
Equity Delivery
0.55%
Equity Intraday
0.05%
Account Opening
INR 0
Account Maintenance
INR 300/yr
Key Details
| Broker Type | Full Service |
| Founded | 2000 |
| Headquarters | Mumbai, India |
| Trading Platforms | ICICIdirect App, Web |
| Segments | Equity, F and O, MF, IPO, Bonds |
| User Rating | 4.4 / 5.0 |
Pros & Cons
Pros
- 3-in-1 account integration
- Strong research and advisory
- Wide product range including bonds
- Trusted ICICI Bank brand
- Easy IPO applications
Cons
- Higher brokerage than discount brokers
- Complex fee structure
- Platform can be overwhelming
- Minimum brokerage charges apply
- Account maintenance charges